Application Management Software | AMP


Automate your student marketing, recruitment process and application management with the AMP Prospecting Module. Implement this module as a standalone CRM solution or the first step of the full AMP enrollment management suite. Both options allow your staff to easily capture—and manage—thousands of inquiries and communications from prospective students.


You capture inquiries via websites, contact lists and mobile devices. The Prospecting Module analyzes  this data to support the best recruitment decisions—at the program and institution levels.


Increased Productivity

Marketing and admissions teams save hundreds of hours with the AMP Prospecting Module. Entering inquiry data is a snap with our customizable web forms. Creating prospect status reports is just as easy. AMP offers back-end analytics that allow users to query and filter prospect data, without IT support.

Secure 24/7 Access

Prospective students submit inquiries and follow-up communication 24 hours a day. The AMP Prospecting Module allows and enables admissions and marketing staff to access this information in real time via a secure web interface. Staff members are empowered to take prompt action to advance and track all recruitment opportunities.


Every touch moves your prospect one step closer to enrollment. AMP provides the tools you need to nurture communication during each stage of a complex admissions process.

Multi-channel communication

The AMP Prospect Module lets you schedule, automate and track all communication methods, from emails and phone calls to SMS and RSS feeds.

Event management

Hosting an onsite or offsite recruiting event?
Use AMP to invite prospects and track responses and attendance.

“Paper-less” trails

AMP records all communications and events within each prospect record and, upon admission, integrates seamlessly with student information systems such as Banner by Ellucian, PeopleSoft, Jenzabar, Campus Management and homegrown systems.

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AMP’s Prospect Module

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